FUGI Factors

One of the secrets of selling is to realise that people hate being sold to but they love to buy. FUGI factors are the key to open this door: Fear of Loss: Make them feel they may lose out “This is in such demand, I’m not sure if I have any time/vouchers/discounts left….” Urgency: Act…

Attitude

Your attitude, not your aptitude, will determine your altitude As salespeople, we often forget quite how much we know, what we have learnt, about the product and service we work with, people, communication and leadership. Imparting that expertise during our sales process sets us up as experts and adds value to our prospects. That supercharges…