Virtually every business I meet has problems raising sufficient leads, or maybe more importantly, producing a steady flow of leads. If your sales fluctuate, this is a clear sign of potential lead gen issues. Say you make $100,000 one month and zero for the next few months, then $150,000, you are going to have huge…
One of the secrets of selling is to realise that people hate being sold to but they love to buy. FUGI factors are the key to open this door: Fear of Loss: Make them feel they may lose out “This is in such demand, I’m not sure if I have any time/vouchers/discounts left….” Urgency: Act…
Find out why people buy If you can unearth the real reasons people are buying from you, you have a superpower to sell to future prospects. Go and call up your last five clients and ask them why they bought.
To create the perfect pitch, remember, nobody cares about you. Especially your prospects. They care about themselves and what you will do to solve their problems.
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