One of the secrets of selling is to realise that people hate being sold to but they love to buy. FUGI factors are the key to open this door:
Fear of Loss: Make them feel they may lose out
“This is in such demand, I’m not sure if I have any time/vouchers/discounts left….”
Urgency: Act now
“I only have one time slot left, you’ll need to book it now….”
Greed: prospects want what others have, and more
“We’ve signed up 10 people last month with your problem and all achieved XYZ…”
Indifference: behave like you don’t care
“It would be so exciting to work with you, but I’ve signed up so many people this month, it really is up to you…”
Displaying these attitudes with your prospects will massively increase your sales. Try them this week!
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