Are you doing tons of sales meetings, but not closing enough business? Here are four top tips that can help massively increase your close ratio:
- Run a multi touch Sales Process
It’s been proven time and again, people buy after around 12 touch points during a B2B sales process, these touch points could include personalized emails, value-added phone calls, informative follow-ups, and educational content. Each step should nurture the relationship, demonstrate your value, and guide your client toward the final decision. - Always Ask for the Business
At the end of every sales meeting, confidently ask for the business. Be clear, concise, and direct. Say the price and remind them of the ROI. If you’ve done the groundwork during your sale process, asking for the sale becomes a natural next step, not a leap. - Be Indifferent but Assume You’ll Close
Stay calm and collected when asking for the sale. Indifference shows confidence, and clients pick up on that, it has been a game changer for me, really works like magic. And assume they’re going to say yes. This mindset helps you project certainty and professionalism. - Always Book the Next Meeting
Before you finish a meeting or hang up the phone, always schedule the next one. Keeping the momentum going means you won’t have to chase people later. Create urgency and a roadmap to show that you’re as committed to their success as they are.
By consistently applying these top tips, you’ll create a seamless flow in your sales process that drives urgency, trust, and results. Clients will feel guided so they want to buy from you, not pushed, toward the close, making the decision to work with you an easy one.
Remember: sales is about relationships, not just transactions. Build rapport, follow the process, and confidently ask for the business when the time is right. You’ll be closing more clients in no time!
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